In another clever marketing scheme aimed at making money—I mean, to represent the NBA's Noche Latina program — teams will wear special jerseys on Wednesday that replace the usual English words that appear on the front with the Spanish version.
Announced back in February, Noche Latina frenzy is set to take place in eight of the top 10 American Hispanic markets this season (up from four in 2007-08): Los Angeles, Miami, Phoenix, San Antonio, Dallas, Chicago, Houston and New York.
But here's a fun twist: Rather than translating the team names literally ("Los Sols," "Los Espuelas"), market research has apparently concluded that Spanish-speakers in the U.S. refer to them a little differently. The New York Knicks, for example, is called "Nueva York", the Houston Rockets are "Los Rockets."
Here's a quick look at the other Latina-flavored threads:
March 3 Lakers (Los Lakers)
March 4 Mavericks (Los Mavs); Knicks (Nueva York)
March 9 & 14, Heat (El Heat)
March 14, Suns (Los Suns)
March 20, Spurs (Los Spurs)
March 25, Mavericks (Los Mavs)
March 26, Bulls (Los Bulls)
March 28, Rockets (Los Rockets)
0 comments
Post a Comment