If you have been wondering why the Bulls, Bobcats and Nuggets have been wearing green uniforms during the past few days like I have, here is your answer. It's all part of the NBA's Green Week 2009, which includes a number of activities, with the most noticeable (by the viewer) being the green uniforms.
The NBA is taking steps to become a more environmentally-friendly organization and will continue to explore ways of improving in this area. NBA Green Week 2009 serves as a reminder for fans that each of us can help to reduce our envirnomental footprint and that every bit helps. The NBA has partnered with the Natural Resources Defense Council (NRDC) for the first-ever NBA Green Week 2009, tipping off on April 2-10, in an effort to generate awareness and funds for protecting the environment.
These uniforms and socks made from 45 percent organic cotton during select home games throughout the week.
Do you think that campaigns like these will truly help make people more environmentally aware and friendly in their daily actions and purchase trends?
J.R. Smith of the Denver Nuggets
Ben Gordon of Chicago Bulls
Emeka Okafor of Charlotte Bobcats
In another clever marketing scheme aimed at making money—I mean, to represent the NBA's Noche Latina program — teams will wear special jerseys on Wednesday that replace the usual English words that appear on the front with the Spanish version.
Announced back in February, Noche Latina frenzy is set to take place in eight of the top 10 American Hispanic markets this season (up from four in 2007-08): Los Angeles, Miami, Phoenix, San Antonio, Dallas, Chicago, Houston and New York.
But here's a fun twist: Rather than translating the team names literally ("Los Sols," "Los Espuelas"), market research has apparently concluded that Spanish-speakers in the U.S. refer to them a little differently. The New York Knicks, for example, is called "Nueva York", the Houston Rockets are "Los Rockets."
Here's a quick look at the other Latina-flavored threads:
March 3 Lakers (Los Lakers)
March 4 Mavericks (Los Mavs); Knicks (Nueva York)
March 9 & 14, Heat (El Heat)
March 14, Suns (Los Suns)
March 20, Spurs (Los Spurs)
March 25, Mavericks (Los Mavs)
March 26, Bulls (Los Bulls)
March 28, Rockets (Los Rockets)
The Jacksonville Jaguars unveiled their new logo and new uniform designs for the team. The Jaguars will start next season with a much simpler, basic look on the field.
The team will wear teal top and white pants at home; and white top with black pants during away games. As for the logo, it will just be the jaguar head. The new uniforms are designed to keep the players cooler, and to make it more difficult for people to grab and hold them. This is also going to be the first time ever that an NFL team has used an unusual color-shifting design on the helmet. The paint scheme have teal-flaked paint, making them change color in bright light. It’s similar to the material used to make automobiles sparkle.
After a dismal winless season, the Detroit Lions are undergoing an overhaul. The new logo is complete with fangs and a flowing name.
OLD:
NEW:
The new logo attempts to make the team's lion logo more ferocious. Helmets now feature the new logo on each side. It’s the most significant change since 1961, when the logo originally was placed on helmets.
The team’s Honolulu blue, white and black colors remain unchanged.
